Penelope Peapod & Shiloh Pitt

So we had our first foray into the crazy world of instantaneous PR last week. Client Penelope Peapod called us out of the blue in a frenzy.  People Magazine had published a picture of Shiloh Pitt (BrAngelina's daughter) toting a Penelope Peapod doll in the Tokyo Airport.  They wanted to capitalize on the exposure like....right now.

So we put our heads together and called our friends at Brand-Aide.  Within 24 hours, there was a plan of action in place and two days later, there were press releases flying all over the place to all the major outlets.  The client was pleased with the blinding speed of the whole project. I think I blacked out during the process...

Thanks to the pros at Brand-Aide for helping us out!

Comments

[w i l l]

What's with the math fetish?

[SLANT]

Do you think people are gonna call Shilo Pitt "Shitt" when she gets older? Poor girl...