« SLANT's Random Best of 2010 | Main | Stuff you gotta see: The Philips Dead Battery Anxiety "mockrosite" »
Monday
Dec132010

Breaking News: The New York Times Covers "Dead Battery Anxiety" Campaign

By: AuthorSLANT | DateMonday, December 13, 2010

SLANT loves working on a great campaign (cough, DBA, cough). Recognition for it is just icing on the cake! 

Today, veteran New York Times advertising columnist Stuart Elliott covered our collaboration with Philips Electronics on the "Dead Battery Anxiety" campaign in his weekly "Campaign Spotlight" feature.

Read the article here. 

Mr. Elliott interviewed Kit Hughes, Shannon Doyle and Nico Riggio of the Philips Consumer Lifestyle division, and our own Christopher Cecil of SLANT to paint a picture of the collaboration, the campaign's reception to date and its expansion goals for 2011.

Thanks, Mr. Elliott! Enjoy, SLANTfans.
CommentPost a Comment
tagged , , | in

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.