Is your brand working as hard as you are?
The gap between what your brand could be doing
and what it's actually doing might be costing you.
SOUND FAMILIAR?
You’ve probably said one of these out loud.
- We've changed as a company but our brand feels like the old us.
- Our competitors look better than we do.
- We're struggling to find the right people that fit our culture.
- Our brand feels inconsistent. Every department is doing and saying their own thing.
- We struggle to explain what makes us different.
- ChatGPT is pumping out stuff for us, but we're mostly just getting lost in the noise.
WHAT IS A BRAND DIAGNOSTIC?
The instruction manual you’ve been looking for.
Our brand diagnostic is a comprehensive, expert-led assessment of your brand's health from your positioning, messaging, architecture, voice, and story. You’ll get clear recommendations and a concrete roadmap for what to do next to outclass your competition.
1.
Brand + Architecture
Every touchpoint, visual and verbal, is assessed for strength, gaps, and inconsistency.
5.
Voice + Tone
A defined system for how you sound, not just what you say, with guardrails and real examples.
2.
brand Positioning
A refined brand position that captures what actually makes you different in your market.
6.
Brand Story
A cohesive narrative that explains who you are, what you believe, and why you exist.
3.
Core messaging
Defined messaging recommendations, proof points, and supporting language that better defines what your brand stands for.
7.
Application Guidance
Recommendations and examples for how your brand should show up across marketing, sales, and experiential environments.
4.
Brand Mission
Evaluation, refinement, or development of your brand’s mission and vision so it is authentic, memorable, and usable.
8.
Tailored Recommendations
Deliverables flex based on what you're actually struggling with. This isn't a template.
INVESTMENT
$15,000
Before you spend a fortune fixing the wrong things, get a clear picture of what's actually worth focusing on.