Built For The Global Stage
BijaB
THE ASK
“Can you help me define my brand? Not the logo. Not the website. The thinking underneath everything?”
When internationally recognized wellness innovator and author Bija Bennett set out to evolve her brand, she wasn’t looking for just a visual refresh, she wanted total clarity. How do you articulate a multidisciplinary career that spans wellness, science, performance, hospitality, creativity, and media … without sounding like a résumé that’s had too much coffee?
It sounded simple enough: define the strategic core of BijaB so every partner, anywhere in the world, could start from the same story. No pressure.
THE OUTCOME
Through deep collaboration with Bija, SLANT developed the brand strategy and messaging framework that became the backbone of the entire BijaB relaunch. We uncovered the through-line that ties her work together and built a narrative system to guide design and web teams in Australia and New Jersey.
The result is a brand built from the inside out — clear, confident, and calibrated to her global influence. And the impact? Well, Bija called the process “life-changing.” (Her words, not ours … though we’ll happily stitch that on a pillow.)
WHAT WE DID
Brand Strategy
Messaging Strategy
Copywriting
Web UX Planning
WHAT WE DID
SLANT led the brand strategy and messaging for the BijaB transformation, developing a comprehensive brand framework that informed every aspect of the visual and digital experience, from positioning and personality to voice and copy.
We collaborated seamlessly with an international team of partners, including the client in Chicago, the design studio in Australia, the web development firm in New Jersey, and project support in Portland, OR. Across time zones and creative disciplines, the process was focused, respectful, and genuinely fun — a testament to what happens when talented teams check their egos and unite around a shared vision.
The result is a brand and platform that powerfully capture BijaB’s creative energy and influence — one that now aligns with the caliber of her work on the global stage.
Visual identity by Cato Brand Partners
THE IDEA
We positioned BijaB as a Catalyst, Connector, Curator, and Illuminator … a force that brings clarity, alignment, and resources to complex global initiatives. This concept became the through-line for every expression of the brand.
Bija described the process as “life-changing,” noting that the strategy helped her see her own value more clearly than ever.
THE RESULT
The new BijaB brand and website debuted just in time for her appearance at the Global Wellness Summit in Dubai. Bija stepped on stage feeling more grounded and confident than ever, sharing her value with a voice that matched the quality of her ideas.
And while the platform is only beginning its life online, the real transformation has already happened behind the scenes. The strategy now serves as an internal compass, helping to evaluate opportunities and make decisions that align with what BijaB is meant to be doing.
Web creative by Cato Brand Partners | Web Development by Paper Tiger