Everything we make is in service of the brand.
Services
The full range, under one roof.
Strategy
- Brand strategy & positioning
- Brand auditing
- Competitive & audience analysis
- Persona definition
- Naming & nomenclature
- Messaging & narrative
- Campaign strategy
Visual Identity
- Logo & identity systems
- Visual language
- Typography
- Art direction
- Packaging design
- Environmental & signage
Verbal Identity
- Voice & tone
- Copywriting
- Taglines
- Brand storytelling
- Editorial & content
Digital
- Web & app design
- Web development
- UI & design systems
- Digital execution
- A/B testing
Production
- Print & layout
- Production art
- Advertising
- Video & motion
- Social & content
- Crisis & reputation
Have something that doesn’t fit any of these? We keep a bit of a secret menu. Let's talk.
How we work together
Two ways to build a brand. Two ways to keep it.
Build
Manage
Commission
New Brands, built from the ground up. Properly.
For those building a brand from nothing, or who have outgrown the one they started with. We build the entire brand from the ground up, from positioning and story to visual identity, voice and the system everything else builds on.
What's Involved
Positioning, audience and competitive research, messaging, visual identity, verbal identity, core brand systems, and brand guidelines.
Starts At
$35k
Provenance
Ongoing brand stewardship
For a brand that is built, at a company that's always moving. As new offerings, markets, and opportunities appear, Provenance gives you a senior team that knows your brand and can keep it moving with the business. A full senior team, for less than the cost of one senior hire.
What It Looks Like
Our direct hand in any combination of our services, from standing strategic counsel and active creative production to evolving the brand system into new applications as you move.
Starts At
$8k
/ month
Restoration
Careful renewal of existing brands
For a brand that is fundamentally sound, but has aged, or drifted as the company grew, and no longer reflects where it has arrived. We sharpen what still works, fix what no longer does, and bring the whole thing back into alignment.
What's Involved
Focused strategy review, refinement of the existing visual and verbal identity, updated brand guidelines, and whatever new or refreshed expressions the brand needs to work properly.
Starts At
$15k
Conservation
Ongoing support, sized to need
For a brand that is strong and needs to stay that way. Conservation gives you regular monthly access to a senior team for ongoing work, answers to questions, and fixes that keep the brand moving. A full senior team, for a fraction of the cost of a single full-time hire.
What It Looks Like
Our direct hand in any combination of our services, from ongoing review and production support to corrections, updates and new brand expressions, all within a monthly block of hours sized to the work.
Starts At
$3k
/ month
Frequently Asked Questions
We get
these a lot.
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A Commission typically takes about four months, depending on scope and how quickly decisions move. A Restoration is more focused and usually takes a six to eight weeks. Provenance and Conservation are ongoing by design.
Before anything starts, you’ll know the schedule. We prefer realistic timelines to optimistic fiction.
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Yes. We just prefer not to redesign the container while ignoring what’s inside it.
Websites are one of the most important ways a brand shows up, so we approach them with the same strategy and thinking as everything else. A website can be added to a Commission or Restoration project when the work calls for one.
We generally do not take on standalone website projects without first understanding the brand behind them. Otherwise you are just redesigning the container but not fixing anything inside.
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Usually not. Provenance and Conservation work best when we already know the brand well enough to make good decisions on its behalf.
If the brand is already strategically sound, we may start with a Brand Diagnostic instead. It gives us the strategic context, standards and working knowledge we need without inventing a Restoration where one is not necessary.
Otherwise, the right starting point is usually a Commission or Restoration.
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We work best with ambitious companies that care about how they compete, communicate and show up in the world. Sometimes the brand has fallen behind the business. Sometimes something has changed. Sometimes they simply know the work could be better.
We have worked across more than 27 industries, so category matters less to us than having smart people on the other side of the table who give a damn. (Bonus points if you’re allergic to corporate beige.)
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You don’t need to! Tell us what is going on and we will help figure out whether the problem calls for a Commission, Restoration, or something smaller.
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Ask us anyway! Figuring out what actually needs to be done is something we’re really good at.
We also have a secret menu for things that do not fit neatly on a services page. Tell us what is going on and we’ll tell you where we think it belongs.
Not sure where to start?
Totally normal. Tell us what is going on, and we can help point you to the right direction